Abercrombie & FItch vs American Eagle Essay Example for Free

Abercrombie FItch vs American Eagle Essay INTRODUCTION Fashion may be defined as a way of living, decorating, etc., which is popular today, but will soon lose their popularity. It is something passing and temporary, a simple craze of the moment to be looked down upon with dislike. For example, tight pants are the fashion today, but only a short while ago broad loose pants were the order of the day. If today a man appears in society wearing broad pants, he would be held up to ridicule, but only a few years ago they were the height of fashion, symbols of good taste and culture. American Eagle Outfitters (AEO) and Abercrombie Fitch (AF) are two companies that play a major role in the clothing industry. The following discussion with compare and contrast the competitive advantages of the supply chain of the two companies. COMPANY HISTORY AEO American Eagle Outfitters, Inc., a billion dollar corporation, is ranked as one of the largest retail chains in America. With their central corporate headquarters in Pittsburg, Pennsylvania, and two other corporate facilities located in New York City and Tokyo, Japan, American Eagle, Inc. operates numerous mainline stores, factory stores, franchised stores, and distribution centers across the country and the globe. In 1977, brothers, Jerry and Mark Silverman, who owned and operated Silverman’s Menswear, a Retail Ventures, Inc. company, founded American Eagle Outfitters. Opening their first store in Novi, Michigan at Twelve Oaks Mall, the Silverman brothers were hoping to diversify their menswear line (AEO Management Co., 2013). Several stores were opened up and a catalog was created. American Eagle Outfitters continued to grow into 1990, when Jacob Price took over which led to the introduction of casual, private-label merchandise for men and women. In 1994, American Eagle Outfitters became  part of the NASDAQ stock exchange, which enabled the opening of 90 stores the following year (AEO Management Co., 2013). In 1996, new executives joined AEO and decided to modify the target demographics of the target market and reach more women, as well as focus on those who were between the ages of 18 and 32. Shortly after, American Eagle expanded to e-commerce with ae.com. By 2000, American Eagle operated 500 stores and revenues for the company quintupled to $1 billion. The Canadian market was penetrated in 2001 and in 2003 American Eagle expanded to Hawaii. Aerie, a brand extension of American Eagle, focusing on intimates for women, was launched in 2006. Another line extension, 77kids, which offered clothing for babies to pre-teen girls and boys, was established online in 2008 and the first 77kids store was opened in 2010. Today, American Eagle Outfitters, Inc. operates over 1,000 stores, including 911 American Eagle Outfitters stores, 158 Aerie stores, and 21 77Kids stores, 21 of which are franchised around the globe. Additionally, ae.com, which includes links to Aerie and 77kids, reaches 77 countries. American Eagle Outfitters offers apparel, shoes, and accessories for both men and women. Clothing merchandise is comprised of denims, sweaters, graphic T’s, fleece and sweatshirts, outerwear, tops and shirts, dresses, and skirts. Shoe merchandise includes sneakers, boots, flats, sandals, slippers, clogs, heals, loafers and socks. Accessories merchandise consists of jewelry, hats, sunglasses, scarves, bags, perfume and cologne, purses, and wallets. Aerie offers merchandise for college girls that include dorm wear, such as sweats and pajamas, exercise apparel, bras, underwear, accessories, and some personal care items. 77kids offers apparel for infants, children, and preteen girls and boys (AEO Management Co., 2013). AF Abercrombie Fitch originated in 1891 as a retail sporting goods store based in New York City. It was known for its wide variety of expensive and often exotic sporting equipment and attire, ranging from tennis shoes to elephant guns. For more than half a century, the store’s apparel, guns, tackle, and other merchandise were the image of wealth and prestige. When it expanded, the firm confined its new branch stores to downtown areas of large cities and to resort areas. In the early 1970s, Abercrombie Fitch attempted to widen its customer base by adding less-expensive items to its usual stock and by moving into the suburbs, where other stores had been building for some time. Although these steps did attract new customers, they came too late; Abercrombie Fitch was in financial trouble and filed for bankruptcy in 1976 after 85 years in business (Encyclopedia Britannica Online, 2013). Oshman’s Sporting Goods, Inc. bought the firm in1978. In 1988 Abercrombie Fitch was bought by The Limited, Inc (Encyclopedia Britannica Online, 2013). Repositioned as the trademarked â€Å"casual luxury† brand, it became parent to the subsidiary brands Abercrombie kids, a children’s line launched in 1998 and marketed as Abercrombie; Hollister Co., a line for younger teens launched in 2000; RUEHL No. 925, a line targeting post-graduates l aunched in 2004; and Gilly Hicks, a women’s line launched in 2008. Following Abercrombie Fitch’s overhaul, the company received significant criticism for its advertising and its clothing, which were perceived by many as encouraging its target audience to adopt a sexually promiscuous lifestyle (Encyclopedia Britannica Online, 2013). MISSION STATEMENT AEO American Eagle has a clearly defined set of corporate values which guides the actions of employees at all levels of the AE organization: PEOPLE The vitality of our company resides in our people. We collaborate, we engage, we achieve (About.com, 2013). INTEGRITY We hold ourselves accountable to the highest standards. In the face of difficulties and challenges, we dont compromise (About.com, 2013). PASSION Our passion infuses our actions and purpose. It transforms stores into places of energy and customer delight (About.com, 2013). INNOVATION We operate in a dynamic and competitive industry. We continually refine the unique processes that drive our business, and we use insightful research and analysis to balance our instinct and to guide our decisions. Our associates embody entrepreneurial spirit, develop creative solutions, and initiate change (About.com, 2013). TEAMWORK We work together listening to one another, reaching consensus and supporting group decisions. We celebrate achievements. Because we respect and trust one another and commit ourselves to our company goals, our teamwork succeeds (About.com, 2013). Additionally American Eagle has a service goal that guides employees in their everyday retailing tasks: â€Å"We respond to the needs of our customer and enjoy the satisfaction of a job well done (About.com, 2013). AF â€Å"Abercrombie and Fitch focuses upon high-quality merchandise that compliments the casual classic American lifestyle (About.com, 2013).†   But beyond that simple mission statement, Abercrombie Fitch emphasizes its brand vision, brand attributes, and the value of the Abercrombie Fitch brand, which has been of ultimate importance since CEO Mike Jeffries took on the leadership role. Abercrombie Fitch has said this about its brand to its stakeholders: â€Å"The AF brand is more authentic and relevant than ever. The brand is our lifestyle, our focus—it ensures growth and promises stability. A great brand is a center of growth and revenue—it represents a relationship with customers. It’s not a faddish chip to be cashed in on shortsighted gains. The value of having a great brand is far-reaching and cannot be overstated—it’s a snowball effect. The AF label gives us the ability to evolve, creating endless growth opportunities. It helps us attract the brightest, most talented young people from around the country. It attracts millions to our website. It allows for greater profit margins. It lessens the risk of moving on new business concepts. It promotes innovation. It ensures long-term profitability. It adds built-in value to everything we produce. It accelerates growth. It stabilizes. It gives focus and direction. It produces an emotional response in consumers (About.com, 2013).† Comparing these two mission statements, it is clear that American Eagle Outfitters is focused more on just their merchandise, unlike Abercrombie Fitch. AEO has a passion not only for their brand and employees but their consumers as well. While AF, is only focused on their brand not on the  operational execution of its employees, or the experience of its customers. This holds true of AF because recently their CEO, Mike Jeffries, came under fire for reportedly saying they only target to â€Å"thin and beautiful people† which is why they do not sell or make any size over 10 or large for women. Mike Jeffries has said, â€Å"That’s why we hire good-looking people because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that (Walker, 2013).† On AF’s website, they claim to embrace diversity throughout the entire organization but what Mike Jeffries has been quoted saying, is contradictory of what the company claims they are about. â€Å"We are committed to embracing the diversity of our associates and management throughout our organization. On the surface, our dedication to maintaining a diverse working and shopping environment can be easily seen by walking through one of our stores, domestically and internationally. More notably, Abercrombie Fitch’s commitment can be seen through our exceptional diversity programs, whether they are internal or external, and the results they yield. Diversity reflects the multidimensional insights we share collectively. Simply put, it is imperative to our growth that we staff our business with diverse talent and run our business with an inclusive mindset (Abercrombie Fitch, 2013).† SUPPLY CHAIN AEO American Eagle Outfitters strategy to improve apparel factory working conditions starts with factory inspections based on their Vendor Code of Conduct. They then focus on remediating the issues they find during those inspections, which often includes additional factory training and capacity building programs (AEO Management Co., 2013). They partner with other brands and retailers, multi-stakeholder organizations, civil society groups, trade unions, governments, and others to better understand and address what is happening in the factories and countries where their clothes are made. By working together, they strive to  collectively develop more sustainable solutions to the problems they find (AEO Management Co., 2013). Finally, they are committed to being obvious about how they are doing. By reporting publicly on their efforts, this is one of the many ways they ensure that they remain focused on their goals, disciplined in their efforts, and accountability for their performance (AEO Management Co., 2013). AF Abercrombie Fitch has very tight control over the design and manufacturing of their clothing. To help the company keep control, have higher margins and protect the brand, they design their own ranges which are manufactured exclusively for AF. The head office for AF is located in Ohio and is called â€Å"The Campus†. At this location, there is a center known as the â€Å"Innovative Design Center†. Here, a dedicated team uses over 100 wash, quality assurance, lab and graphic machines (Webb, 2009). They are responsible for merchandise design and development. â€Å"Design packages† were created by the company to reduce the time and cost of product development (Webb, 2009). These design packages are then given to the vendors. By keeping strict control over design, manufacturing and product development, the company is able to protect the brand from being copied and having the image damaged. By having greater control, it allows AF to deliver on their promise to the customer and consumer. This in turn creates a relationship based on trust and gives them a competitive advantage. Again, with Abercrombie Fitch, they are more focused on keeping control of their brand and image, while American Eagle Outfitters are trying to improve factory conditions for their workers. This once again proves that AF does not care about their people. CONCLUSION In summary, Abercrombie Fitch and American Eagle Outfitters play a significant role in the clothing industry. While AF’s practices are some  what contradictory and outlandish, AEO remains the opposite. AF needs to take a cue from AEO and focus more on their consumers than just their brand. There is no question why it is that AEO is ranked at 649 on the Fortune 1000 List and AF is trailing behind them at 651 (Salesforce, 2013). Works Cited Abercrombie Fitch. (2013). Diversity Commitment. Retrieved from AF Cares: http://www.anfcares.org/diversity/commitment.jsp About.com. (2013). Abercrombie Fitch Mission Statement. Retrieved from About.com: http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/AbercrombieFitch-Mission-Statement.htm About.com. (2013). American Eagle Company Mission Statement. Retrieved from About.com: http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/American-Eagle-Mission-Values.htm AEO Management Co. (2013). AEO History. Retrieved from American Eagle Outfitters: http://phx.corporate-ir.net/phoenix.zhtml?c=81256p=irol-history AEO Management Co. (2013). AEO Supply Chain. Retrieved from American Eagle Outfitters: http://www.ae.com/web/corpResp/supply_chain/our_strategy.jsp Encyclopedia Britannica Online. (2013). Abercrombie Fitch. Retrieved from Encyclopedia Britannica Online: http://www.britannica.com/EBchecked/topic/1121/Abercrombie-F itch Salesforce. (2013). Fortune 1000 Company List. Retrieved from Data.com Connect: https://connect.data.com/directory/company/fortune/1000 Walker, T. (2013, May 08). Not available in XL. Retrieved from The Indepedent: http://www.independent.co.uk/news/uk/home-news/not-available-in-xl-abercrombiefitch-ceo-mike-jeffries-accused-of-only-wanting-thin-and-beautiful-people-8608022.html Webb, B. (2009). Managing the Fashion Brand Case Study Assignment.

Farm Experience :: essays research papers

Hi! Today I wish to share my farm experience with you. Last month I visited farm fields several times. There I got an opportunity to get close with nature (once again!) Well this was a pleasant sight. Small children were playing ball around the grazing cattle. A group of birds was twittering and hovering on field, eager to feed on the crop. The sight is more beautiful when you see pet dogs running for balls with the boys. Wow! These all make a great sight. Hey! wait! If you have seen a sparrow & a Parrot sitting on a branch of tree and singing. Well I hope if you have seen something like this you will never forget it. Any way, when I moved across the field I saw the crops in full-fledged form. The green looking color of crop makes you pleasant. If you have planted some sunflower crop nothing needs to be said. All is beautiful! I was moving round the field in the evening. The leaves seemed busy in moving with wind as if they were agree with it and wanted to accept its invitation of a big party. The branches were steady and up right as if they were absolutely vigilant on the notorious act of the wind. And the birds on its branch made it a live sight! Hands off to nature! Suddenly I felt an odor. It was coming from the mint. I saw that while walking through fields I had reached the mint farming area. All the atmosphere was absolutely filled with mint aroma. What to say after that! I watched it for some while. This was a pleasant feeling. Then I moved forward. While crossing through road I met a huge banyan tree that had sent spiral roots to earth as if its branches wanted to be self-dependent. The tree had no objections with it because it was making it more stable for long term. We have a planning commission for work strategies but what about them! Hands off nature! I returned back as it was getting dark. The next morning I woke up early to see the sunrise from the field. I have seen the sunrise behind mountains, sea and rivers but it was a first opportunity to see it emerging from field! I was at field in time. Farmers were going to inspect their field. The birds had taken their flight.

The Difference Between Analytic and Speculative Philosophy

Philosophy is an Academic discipline that exercises reason and logic in an attempt to understand reality and answer fundamental questions about knowledge, life, morality and human nature. Philosophy is the root of all knowledge. It is considered as mother of all sciences. Philosophy helps to coordinate the various activities of individual and the society. It helps to understand the significance of all human experiences. Philosophy develops a comprehensive system of thoughts about the universe and life as whole. Etymologically philosophy comes from Greek word called â€Å"FILOSOFIA† FILO means love, SOFIA means knowledge/wisdom.Therefore philosophy means love of knowledge/wisdom. Philosophy is just like a tree because it has different branches. For instance main areas of the study in philosophy include metaphysics it is the study of general features reality such as existence, time and relationship between mind and body, EPISTEMOLOGY concerned with the nature and extent of knowl edge, LOGIC is the study of principles of correct reasoning, ETHICS is dealing with moral conduct, and AETHETICS dealing with beauty. There is also philosophy of mind, philosophy of law, social philosophy and philosophy of science.A person who studies philosophy is called PHILOSOPHER like SOCRATES, PLATO, and ARISTOTLE. Through the ages, philosophers have sought to answer such questions as, â€Å"What is meaning and purpose of life? †, â€Å"Does God exist? †, What does it mean to possess consciousness? †, and â€Å"What is the value of morals? †,. Philosophers attempt to answer such questions through the philosophical method. The methods usually begins when a philosopher examines his own beliefs and begins to doubt their validity. From his doubt, question emerge before answering a questions, the philophers thoroughly analyzes it to ensure it is clearly and properly defined.This helps to narrow the path to the most precise answer. Nexit, the philosopher pr opose reasoned arguments to support each one. Philosophy itself is generally considered a type of social science, like sociology or psychology. That’s because early philosophy was primarily concerned with describing the best way to live and organize society. From that spawned many other disciplines: Economics, Political science, Law linguistics, Literary and Art criticism, and Theology along with Theology and Psychology. Though many of philosophy’s original topics have evolved into other fields of study over time the discipline remains rich and varied.Modern philosophy contain six main branches of each with their own unique focus; Metaphysics is the study of nature of reality and universe. Epistemology the study knowledge and how it is acquired. Ethics the study of rights and wrong and how should people should live. Politics the study of government, citizen rights and political. Aesthetics the study of beauty, art and autistics perception. 1. Carefully examine the crit ical task of philosophy. Philosophy in short refers to the man’s quest of the unity of knowledge, a perpetual struggle to create the concepts that allow the universe to be seen as unified rather than as fragmented.Philosophy involves two separate but complimentary tasks: critical and constructive. The characteristics described below fall almost entirely within the critical task of philosophy, which involves posing difficult and probing questions about truth claims. The critical task of philosophy involves posing difficult questions about truth claims whenever they are put forth that is to ask or to speak what right is this or that believe to be accorded. The purpose of such questioning is not of course to destroy or tear down the truth but rather to purge it for error.The constructive task of philosophy aims at developing the whole of reality in which every aspect of human knowledge and every aspect of human experience will find its proper place The critical and constructive aspects of philosophy are thus not independent, but interdependent. There is little point in critiquing the ideas and proposals of others without having something substantive to offer instead, just as there is little point in offering ideas without being willing to both critique them yourself and having others provide critiques.Irreligious atheists may be justified in critiquing religion and theism, but they shouldn't do so without being able to offer something in their place. It is assumed that truth is stronger than error and that under the critical questioning of philosophy truth will survive and hopefully error will not. Hence to the extent that philosophy performs this task effectively. Philosophy contributes to the advancement of human knowledge by locating errors that might otherwise retard its progress.A good example is shown by Socrates by his unique task of interrogating his fellow citizens to show whether or not there opinions could stand up under close scrutiny. Whenever Socrates found people holding opinions or making truth claims he went to work . for instance â€Å"meno† claims to know whether or not virtue can be taught. Socrates would ask, â€Å"meno† what is virtue? , how can you know whether or not it can be taught? And for instance â€Å"Euthypro† claims to know that his father is guilty of impiety, Socrates would say â€Å"Euthyphro† I do not even know for sure what piety and impiety are.Could you instruct me in this? Therefore a situation of going about questioning people to test about the soundness of their opinions refers to what called the critical task of philosophy. Conclusively we all take many things for granted and everything we do is either determined by or affected by our assumptions, most of the time we are scarcely aware of them and it is through this assumptions that underlie our supposed knowledge that the philosopher is chiefly interested in them. The philosopher wants to know whose assumptions a re reasonable and whose assumptions are unreasonable.Intoday’s world the critical task of philosophy is conducted formally, and for that reason the questions that philosophersraise are not directed so much at individuals but are directed to fields of learning. The philosophers don’t question the scientists but question the assumptions and truth claims of science, the philosophers don’t question the religious person but question the truth claims of religion. Unlike in the 5th century where Socrates conducted the critical task of philosophy informallyand went around questioningindividuals. 2.With relevant examples examine the difference between analytic and speculative philosophy Analytic philosophy is the type of philosophy in which we analyze all fundamental assumptions (claims) for all the sciences. The claim of social sciences, religious, ethics. There is no area left unchecked. Analysis is the breaking down of words into small parts. For example, a husband is a married man therefore husband is an analyzed concept while a married man is the analysis of the concept. In analytic philosophy we analyze the concept and check its validity by testing the analysis.For instance, a sister is a young female sibling we have to ask ourselves different questions from this concept, first question is that, are all sisters young female siblings? The answer is no. The second question is, all young sisters are siblings? The answer is yes. Due to this we have two different answers, therefore the analysis is incorrect. For the analysis to be incorrect it requires that all the sentences are true, that is to say all things that fall under the analyzed concept must fall under its analysis and  also all the things that fall under the analysis of a concept must also fall under the analyzed concept.Speculative philosophy is the type of philosophy which tries to bring together all the sciences that as biological, physical and social sciences. Originally it starts to inquire about the nature of different phenomena. To speculate is to go beyond the experience it is guessing in other words. For example, is there an immortal soul? Is there life after death? Speculative concept is something that cannot be examined scientifically. It contains things that no one can see.It is generally unscientific philosophy. Analytic philosophy and Speculative philosophy tends to differ in certain things. The following are the differences between analytic philosophy and speculative philosophy. Analytic philosophy emphasizes on logic, language and aligns itself with the empirical sciences. In analytic philosophy, it inquiries into the meaning of the concept we use and try to avoid to use vague terms that do not fit into their logical, linguistic and empirical methods. For example square is a figure in equal sides. The language which used is clear and gives us clear meaning of the concept.But in speculative philosophy, philosophers tends to use terms that do not f it with our simple experience of the world in other words, they use abstract words. For example, Is there an immortal soul? The concept is an abstract one, as it requires one to go beyond experience in order to find the truth of the concept. Another difference is that, analytic philosophy, it concepts can be examined scientifically that is through checking its validity. There are several stages in order to give an analysis . You first start with a candidate analysis for example; a square is a figure in equal sides.Then you test the analysis, if it still gives wrong answer you must improve that analysis like a square is a figure in four equal sides. From there you test the improved analysis if it still has some ambiguity you test it again in order to give a clear meaning of a concept, so the correct concept will be a figure in four equal sides and only right angles. But in Speculative philosophy, its concept cannot be scientifically examined. , because it contains things that cannot be seen by anyone it is unscientific philosophy for example, is there an immortal soul?This concept is abstractive one because no one can see a soul, and so scientific method cannot be applicable. Then in speculative philosophy seeking for new observation in the fact that through observing things not that deeply but only observing since there is no why questions in speculative philosophy but in analytic philosophy it analyses statements to break down the philosophical concepts to make clear understanding of the concepts for example husband is a married man, therefore a husband is analyzed concept while a married man is the analysis of the concept.This has why and who questions. Furthermore, speculative philosophy seeks to establish new understanding of different concepts as long as it is seeking for new observation therefore it establishes the new understandings for example dealing with the disasters like diseases existing that never existed before but on the side of Analytic philos ophy is just prescribing the existing concepts but does not entail new understanding of the concepts in the fact that it deals with and analyzing the existing concepts not establishing new understanding.Therefore even though the speculative and analytic philosophy they differ but both speculative philosophy and analytic philosophy they assemble on helping in bringing together the science subjects like physics, biology as well as chemistry and social sciences, also enables mind to have a critical reflection before it makes a judgement. it also enables man to make clarification of what is right and what is wrong as well as making minds in quick understanding of issues. 3. With concrete examples examine the role and function of analytic philosophy.Analytic philosophy is the type of philosophy which examines the bases claims of religion science and ethics. It is also called linguistic philosophy. It is relating as the approach to philosophical problems, dominant in Anglo-American philos ophy from the early 20th century. The following are the roles and functions of analytic philosophy; It emphasis on the study of language and logical analysis of concepts, although most work of analytic philosophy has been done in great Britain and the united states and significant contributions have also been done to other countries.Analytical philosophy analyses the fundamental assumption of all science. The claim of physical science, social science or religion For instance â€Å"All bachelors are unmarried’ there is no need to know anything about the world to conclude that this proposition is true because the terms â€Å"bachelors† means someone who is Unmarried. Analytic philosophy is always an attempt of clarification, one of its problems we have such as we have as the people is to clarify the issues in our lives, clarify the ideas concepts and an assumption.In its primary sense analytic philosophy is used to describe philosophy that proceeds via analysis by seeki ng to understand the composition of its subject matter out of simple components. Analytic philosophy provides the statements (analytic statement) that are true merely by virtue of definitions of their terms. Examples of analytic statements are â€Å"Frozen ice is water†, Bachelors are unmarried men†, No addition meaning or knowledge is contained in predicate that is not already given in the subject. Analytic statements are redundant statements whose clarification relies entirely on definition.Analytic sentences tell us about logic and about language use. Therefore, sometimes the best way to understand an aspect of philosophy is to look at a selection of the important thinkers therein, since a consideration of the questions they concerned themselves with can help us appreciate the overall areas within which they worked, as it were. This is especially so here because it's difficult to say exactly what analytic philosophy is. Although there is only space to touch on a sele ction of ideas and problems, they should make clearer the range and scope of what goes by that name.

What are Morals and Ethics - 963 Words

Tuskegee Experiment What does morals and ethics mean? Morals are basically a persons standards of behavior or beliefs concerning what is and is not acceptable for them to do. And ethics are a persons standards of behavior or beliefs concerning what is and is not acceptable for them to do. A person is always trying to have good morals and to always be ethical. One of the most controversial ethical and moral dilemmas is the Tuskegee Syphilis Experiment. This is said to be one of the most morally wrong incidents done by the United States’ government ever. President Clinton was quoted saying, â€Å"The United States government did something that was wrong – deeply, profoundly, morally wrong. It was an outrage to our commitment to integrity and equality for all our citizens†¦ clearly racist.† Even president Clinton thought these actions taken against the African American men were terrible for the United States. The Tuskegee Syphilis Experiment tends to make a person feel that way. The technical definition of syphilis is described as a chronic infectious disease caused by a spirochete (Treponema pallidum), either transmitted by direct contact, usually in sexual intercourse, or passed from mother to child in utero, and progressing through three stages characterized respectively by local formation of chancres, ulcerous skin eruptions, and systemic infection leading to general paresis. The Tuskegee Syphilis Experiment lasted for four decades from 1932 and 1972. The United StatesShow MoreRelatedWhat Is Ethics? Ethics Or Morals?2293 Words   |  10 PagesWhat is ethics? Ethics or morals are rules for distinguish between right and wrong, a code of professional conduct that distinguish between acceptable and unacceptable behaviour. 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